American Express offers a range of Charge Cards, known as International Currency Cards. The products are aimed at frequent travellers who can benefit from a Card in one of two different currencies (US dollars or euros), alongside a wealth of benefits, rewards and experiences.
Baber Smith was tasked with creating an engaging digital experience to bring to life the benefits, as well as showcasing the aspirational travel lifestyle of Cardmembers.
Our creative idea, ‘Fly higher’, was used to demonstrate how a host of exclusive benefits could elevate Cardmembers’ travel experiences to a whole new level.
The concept was tailored to each Card type, through relevant and aspirational imagery and copy, to create a premium feel that resonated with the target audience.
We developed a responsive, mobile first digital experience through a UX-led design, to ensure the benefits were clearly brought to life across different devices.
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