Our ‘Add a Card’ campaign was designed to engage and inspire Cardmembers to take out an additional Card on their Account for a family member. The campaign highlighted the great benefits the additional Cardmember could enjoy, as well as the extra loyalty currency Cardmembers earn from the additional Card spend.
We launched with a brand awareness campaign and followed up with a calendar of always-on, themed ‘key moments’ communications. These included Valentine’s Day, Bake Off and Spring and Summer fashion showing the extra rewards you could earn.
From making every Monday a movie night to buying bun tins for your bake-off, our engaging, Card-specific digital ads, brought to life the special moments Cardmembers can enjoy when they ‘Add a Card’.
The campaign ran across digital and social channels and included a range of engaging assets including Instagram Stories.
End Result
Increase in new Cards acquired vs Q3 previous year.
Source:
American Express.
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