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SHOP SMALL - CHAMPIONING SMALL BUSINESSES
Our brief was to launch a new Shop Small promotion for UK small businesses and Amex Cardmembers with large cash prizes up for grabs.
Our creative idea, ‘Champion Small 2024’, shows support for small businesses and was brought to life through our campaign line, ‘Champion Small. Win Big.’ and a distinctive ‘megaphone’ identifier.
We developed a range of marketing assets including emails, social assets, banners, and landing pages for Cardmembers, as well as and point-of-sale materials for small businesses to promote themselves.
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