In a crowded market Celebrity Cruises needed to establish their premium brand credentials, and increase conversion rates. Research showed potential customers wanted to do more than imagine how it feels to cruise before they book. So we let them in.
Our online tour, featuring a brand film, behind the scenes documentaries and stunning photography really brought the Celebrity Cruises experience to life. And to encourage people to take the tour, an integrated campaign with sponsorship idents on Sky Arts, and ‘drive to website’ digital comms were implemented.
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