We took Cardmembers from home and away on a tour of the UK to discover the real ‘best of Britain’ with their American Express Card, with an aim to increase Card usage.
In partnership with Visit Britain and key bloggers, we tapped into the growing staycation trend at home, and the quintessential charm sought out by travellers from overseas.
Our interactive microsite showcased exclusive offers, events, hidden gems, unusual activities and insider tips on getting the most from a break in the UK, whilst our creative assets featuring the ‘blue bus’ – from full page ads in in-flight magazines to banners and pocket-sized guides – drove people there.
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